Avoid The Premium Position Trap

From: “Google and Facebook Fly Into Server World’s Bermuda Triangle” http://www.wired.com/wiredenterprise/2011/11/server-world-bermuda-triangle/ In many industries, established marker leaders are being challenged by low-cost competitors – competitors that offer “good enough” products and services at very low prices. In this article the low-cost threat is coming from “original design manufacturers” based in developing Asian countries. The article … Continue reading Avoid The Premium Position Trap

It’s not raising prices; it’s unbundling. And making sure it stays unbundled!

My thoughts on the Netflix pricing changes and the creation of Qwikster.  Let me start by clarifying one thing - Netflix wasn't trying to increase prices. The company was just unbundling its offerings to better target its customer segments. The creation of Qwikster – a DVD rental only company - further validates Netflix’s intention to segment their … Continue reading It’s not raising prices; it’s unbundling. And making sure it stays unbundled!