JC Penney’s New Pricing Strategy – Too Bold, Too Premature

J C Penney is moving to what they call “Fair and Square” pricing.  It involves permanently marking down their merchandise by at least 40%, so there will no longer be the deep discount sales that their customers have come to expect.  They will now offer only three prices – Every day Prices, Month Long Value … Continue reading JC Penney’s New Pricing Strategy – Too Bold, Too Premature

Avoid The Premium Position Trap

From: “Google and Facebook Fly Into Server World’s Bermuda Triangle” http://www.wired.com/wiredenterprise/2011/11/server-world-bermuda-triangle/ In many industries, established marker leaders are being challenged by low-cost competitors – competitors that offer “good enough” products and services at very low prices. In this article the low-cost threat is coming from “original design manufacturers” based in developing Asian countries. The article … Continue reading Avoid The Premium Position Trap

Is Price An Impediment To Sales?

Traditionally, pricing exercises are done with a revenue or sales margin target in mind. Marketers fail to realize that value based price setting can also serve as a useful way to segment the market and fence competition off. I’ll try to address both these very briefly in this post.  As a pricing strategist you need … Continue reading Is Price An Impediment To Sales?