It’s not raising prices; it’s unbundling. And making sure it stays unbundled!

My thoughts on the Netflix pricing changes and the creation of Qwikster.  Let me start by clarifying one thing - Netflix wasn't trying to increase prices. The company was just unbundling its offerings to better target its customer segments. The creation of Qwikster – a DVD rental only company - further validates Netflix’s intention to segment their … Continue reading It’s not raising prices; it’s unbundling. And making sure it stays unbundled!