My presentation from the PMM Summit in San Francisco.
Prime is the subscription service that changed online shopping. Prime membership in the US hit 103 million. And Prime users spend 2.3x more than non-prime users. Amazon has bypassed Google and become the starting point for online shopping. It’s a loyalty program like no other.
SaaS is now a well understood business model - hosted software, made available on-demand on a subscription basis. Marketplaces are also a common business model - “exchanges” that connect buyers to seller, and take a percentage of the transaction as their fee. They have the ability to generate network effects, and get stronger over time. … Continue reading SaaS Enabled Marketplaces