My presentation from the PMM Summit in San Francisco.
Amazon Prime: a loyalty program like no other.
Prime is the subscription service that changed online shopping. Prime membership in the US hit 103 million. And Prime users spend 2.3x more than non-prime users. Amazon has bypassed Google and become the starting point for online shopping. It’s a loyalty program like no other.
SaaS Enabled Marketplaces
SaaS is now a well understood business model - hosted software, made available on-demand on a subscription basis. Marketplaces are also a common business model - “exchanges” that connect buyers to seller, and take a percentage of the transaction as their fee. They have the ability to generate network effects, and get stronger over time. … Continue reading SaaS Enabled Marketplaces