What are personas? Personas are fictional users developed to help us understand our real users better. They are a simple, yet powerful way of representing the wants/needs/preferences of a group of your target users. Why create personas? Personas humanize the insights from your user research and data analysis, helping build a comprehensive picture of of … Continue reading User Personas
Tag: Customer Segmentation
It’s not raising prices; it’s unbundling. And making sure it stays unbundled!
My thoughts on the Netflix pricing changes and the creation of Qwikster. Let me start by clarifying one thing - Netflix wasn't trying to increase prices. The company was just unbundling its offerings to better target its customer segments. The creation of Qwikster – a DVD rental only company - further validates Netflix’s intention to segment their … Continue reading It’s not raising prices; it’s unbundling. And making sure it stays unbundled!