Image credit – TechCrunch
If you are a developer, you are probably not too excited about this report from Gartner – unless you don’t care about profits. Gartner is forecasting that <1% of the apps on Apple’s app store will turn a profit by 2018.
If you do care about profits, here is what you should be thinking about as you build your app:
- What “job” is the user buying your product for?
- What does the user gain from successfully doing that job?
- How can your app do that job better than the free alternatives?
Answers to these questions should get you thinking about how you can price your app.
Forget freemium. Monetize.