Image credit – TechCrunch
If you are a developer, you are probably not too excited about this report from Gartner – unless you don’t care about profits. Gartner is forecasting that <1% of the apps on Apple’s app store will turn a profit by 2018.
If you do care about profits, here is what you should be thinking about as you build your app:
- What “job” is the user buying your product for?
- What does the user gain from successfully doing that job?
- How can your app do that job better than the free alternatives?
Answers to these questions should get you thinking about how you can price your app.
Forget freemium. Monetize.
Ashwin Somakumar 