Ideal Customer Profile

Ideal Customer Profile (ICP) has been the buzz word for Product Marketers off late, and I find a lot of the content describing it is unnecessarily complex. Its really a fairly simple but extremely useful concept that build on your understanding of users personas. Let’s dive into how we can use ICPs to optimize your GTM activities … Continue reading Ideal Customer Profile

User Personas

What are personas? Personas are fictional users developed to help us understand our real users better. They are a simple, yet powerful way of representing the wants/needs/preferences of a group of your target users.  Why create personas? Personas humanize the insights from your user research and data analysis, helping build a comprehensive picture of of … Continue reading User Personas