JC Penney’s New Pricing Strategy – Too Bold, Too Premature

J C Penney is moving to what they call “Fair and Square” pricing.  It involves permanently marking down their merchandise by at least 40%, so there will no longer be the deep discount sales that their customers have come to expect.  They will now offer only three prices – Every day Prices, Month Long Value … Continue reading JC Penney’s New Pricing Strategy – Too Bold, Too Premature