Pricing Strategy and Execution In A Globalized World

From: "Audi India Raises Vehicle Prices on Rupee Fall"   The past couple of decades have seen tremendous growth in companies in America and Europe entering emerging markets, such as India, China, and Brazil. One of the challenges they have had, and still have, is implementing a global pricing strategy. Several factors make developing a … Continue reading Pricing Strategy and Execution In A Globalized World